BeginnerStart here. No prior knowledge assumed.
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Lesson 1
Why Video Advertising Works
How video advertising differs from display and search — attention, emotion, and where video fits in the funnel.
Lesson 2
Video Ad Formats
Skippable, non-skippable, bumper, outstream, connected TV — what each format does and when to use it.
Lesson 3
YouTube Campaign Setup
Google Ads for video — campaign creation, targeting, bidding strategies, and delivery settings.
Lesson 4
Video Ad Creative Principles
The hook, the message, the CTA — the structure of video ads that work and the first 5 seconds that determine success.
Lesson 5
Audience Targeting for Video
Demographics, interests, in-market audiences, custom intent, and remarketing in video campaigns.
What determines whether someone watches past the first 5 seconds of a skippable video ad?
What is Connected TV advertising?
IntermediateBuild on the basics.
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Lesson 1
Video Remarketing
Targeting viewers of your videos and website visitors with follow-up video ads.
Lesson 2
Measuring Video Performance
View rate, watch time, brand lift, and connecting video to downstream conversions.
Lesson 3
Connected TV Advertising
How CTV differs from desktop YouTube — reach, frequency, and how to buy premium streaming inventory.
Lesson 4
Programmatic Video
Instream and outstream video in programmatic environments — the technology stack and buying approaches.
Lesson 5
Video for E-commerce
Product showcase ads and shopping integration — video that drives direct purchase.
What is brand lift?
What is the primary measurement challenge for video advertising?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Video Production for Advertising
What you need to produce effective video ads — minimum viable production and when professional production pays.
Lesson 2
AI Video Tools for Advertising
Using Runway, Synthesia, and AI video tools to produce video ads cost-effectively.
Lesson 3
Brand Lift Studies
Measuring the brand impact of video — awareness, recall, and consideration lift measurement.
Lesson 4
Video Content vs Video Advertising
Understanding the intersection — when organic video strategy informs paid video, and vice versa.
Lesson 5
The Future of Video Advertising
CTV growth, interactive video, and where programmatic video is heading.
When should you use non-skippable video ads?
How are AI video tools changing video advertising production?