BeginnerStart here. No prior knowledge assumed.
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Lesson 1
How TikTok Works
The For You algorithm — why TikTok reaches non-followers, the signals it uses, and why it is fundamentally different from other platforms.
Lesson 2
TikTok Content Strategy
The content types that perform, the structure of a high-performing TikTok, and what makes people watch to the end.
Lesson 3
TikTok for Business
Business profiles, TikTok Shop, and how brands use TikTok differently from creators.
Lesson 4
Sound and Music on TikTok
Why audio matters more on TikTok than any other platform — trending sounds, original audio, and how sound affects reach.
Lesson 5
TikTok Analytics
The metrics that indicate content performance — completion rate, shares, and the signals that predict For You page distribution.
What makes TikTok fundamentally different from other social platforms?
Why does audio matter so much on TikTok?
IntermediateBuild on the basics.
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Lesson 1
TikTok Ad Formats
In-Feed Ads, TopView, Brand Takeover, Spark Ads — what each does and when to use them.
Lesson 2
TikTok Audience Targeting
Interest and behaviour targeting, custom audiences, and how TikTok targeting compares to Meta.
Lesson 3
Spark Ads
Boosting organic TikTok content — why Spark Ads often outperform traditional creative and how to set them up.
Lesson 4
TikTok Creative Best Practices
Hook, story, CTA — the structure of effective TikTok ads and how native-feeling creative outperforms polished production.
Lesson 5
TikTok Influencer Marketing
Working with TikTok creators — finding the right partners, briefing effectively, and measuring impact.
What is a Spark Ad?
What is completion rate on TikTok?
AdvancedDepth, edge cases and strategy.
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Lesson 1
TikTok Shop
Social commerce on TikTok — product listings, live shopping, and the integration of content and commerce.
Lesson 2
TikTok for B2B
Whether TikTok works for B2B audiences and how to approach the platform for business-to-business goals.
Lesson 3
TikTok Measurement
Attribution challenges, pixel setup, and how to measure TikTok's contribution to business outcomes.
Lesson 4
Building a TikTok Strategy
From zero to consistent presence — the posting frequency, content mix, and growth levers that build TikTok audiences.
Lesson 5
TikTok Trends and Creator Economy
How to identify and participate in trends, the creator economy on TikTok, and how brands collaborate with the platform's culture.
What is TikTok Shop?
What is the main measurement challenge with TikTok?