BeginnerStart here. No prior knowledge assumed.
0 of 5 complete
Lesson 1
What is Growth Marketing?
Growth marketing vs traditional marketing — the mindset, the metrics, and why growth focuses on the full customer lifecycle.
Lesson 2
The AARRR Framework
Acquisition, Activation, Retention, Revenue, Referral — diagnosing where growth is leaking and where to focus.
Lesson 3
Growth Loops
How sustainable growth compounds — acquisition loops, engagement loops, and monetisation loops.
Lesson 4
Product-Led Growth
When the product drives acquisition and expansion — the PLG model and the companies that use it successfully.
Lesson 5
Growth Experimentation
The rapid test-learn cycle — hypothesis formation, test design, and building a culture of experimentation.
What is the AARRR framework?
What is a growth loop?
IntermediateBuild on the basics.
0 of 5 complete
Lesson 1
Activation Optimisation
The moment a new user first experiences value — identifying and improving the activation metric that predicts retention.
Lesson 2
Retention and Churn Reduction
Why retention is the foundation of growth — cohort analysis, churn diagnosis, and the interventions that reduce it.
Lesson 3
Referral Programmes
Building word-of-mouth into the product — referral mechanics, incentive structures, and why most referral programmes fail.
Lesson 4
SEO as a Growth Channel
Building SEO into the product — programmatic SEO, content as growth, and compounding organic traffic.
Lesson 5
Viral Mechanics
What makes products spread — viral coefficients, network effects, and the structural factors that enable virality.
What is product-led growth?
What is the North Star Metric?
AdvancedDepth, edge cases and strategy.
0 of 5 complete
Lesson 1
North Star Metrics
Choosing the single metric that best captures the value your product delivers — and aligning the organisation around it.
Lesson 2
Growth for SaaS
The specific growth levers for software products — trials, onboarding, expansion revenue, and reducing churn.
Lesson 3
Growth for E-commerce
Growth loops specific to online retail — CAC, LTV, and the growth accounting that makes profitable scaling possible.
Lesson 4
Building a Growth Team
How growth teams are structured, how they differ from marketing, and how to run experiments at velocity.
Lesson 5
AI in Growth Marketing
How AI tools are changing growth experimentation — personalisation at scale, predictive churn, and automated optimisation.
What is a viral coefficient?
Why is retention considered the foundation of growth?