BeginnerStart here. No prior knowledge assumed.
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Lesson 1
Marketing Analyst Role Overview
What marketing analysts do, the tools they use, and how the role differs from data analyst and BI roles.
Lesson 2
GA4 for Analysts
Advanced GA4 usage — explorations, segments, attribution, and the reports that answer real business questions.
Lesson 3
Conversion Tracking Setup
GA4 events, GTM, and the measurement infrastructure analysts need to understand and maintain.
Lesson 4
Attribution Modelling
Multi-touch attribution, the limits of GA4, and how to interpret channel contribution honestly.
Lesson 5
Looker Studio Dashboards
Building automated dashboards that communicate marketing performance to stakeholders.
What is the most in-demand analytics skill in marketing roles?
What does attribution modelling try to answer?
IntermediateBuild on the basics.
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Lesson 1
Marketing Analytics Metrics
CAC, LTV, ROAS, payback period — the business metrics that connect channel data to real decisions.
Lesson 2
Excel and Sheets for Marketing
The spreadsheet skills every marketing analyst needs — pivot tables, VLOOKUP, and data manipulation.
Lesson 3
SQL Basics for Marketing
The SQL skills that open up more senior analytics roles — SELECT, JOIN, GROUP BY, and querying marketing data.
Lesson 4
A/B Test Analysis
Reading test results correctly, statistical significance, and the common mistakes analysts catch.
Lesson 5
Analytics Auditing
Identifying data quality issues, configuration problems, and reporting gaps.
Why is SQL valuable for marketing analysts?
What makes an analytics dashboard actually useful?
AdvancedDepth, edge cases and strategy.
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Lesson 1
Data Visualisation
Choosing the right chart for the data, design principles, and making dashboards that get used.
Lesson 2
AI Tools for Data Analysis
Julius AI, ChatGPT Code Interpreter, and how AI accelerates data analysis without replacing analytical thinking.
Lesson 3
Stakeholder Communication
Presenting data findings to non-technical audiences — the skill that accelerates analytics careers.
Lesson 4
Analytics Career Progression
From junior analyst to senior to analytics manager — what each step requires.
Lesson 5
Building an Analytics Portfolio
Projects, case studies, and how to demonstrate analytical skill before you have a senior role.
What is the key career move from analyst to senior analyst?
How do AI tools change the analytics role?